Search Engine Optimization

Search engine optimization (SEO), to a lay person, means "getting found" in the search engines. Few people understand the incredible amount of work that goes into those top search engine results. It isn't enough to have a website. With thousands, hundreds of thousands, or millions of websites competing for the front page, your website stands very little chance of accidentally going to the top 20 results.

It is a statistical fact that most people who are searching online will lose interest in searching past the first 3 results pages, and by page ten virtually no one is still looking. This means that if you are on page 27, your chances of getting found are slight.

Google Pay Per Click Ads and SEO

Many people wonder if they could just pay for adertising using Google Adwords. The answer of course is YES, however, unless you know what you are doing, you can spend a mountain of cash and never have a single paying customer to validate the expense.

As well, many people know that the top results and side bars on the search engines are paid ads. So they are often overlooked